Creating a dynamic, headless, Shopify and Contentful experience that synchronizes with Hydrow's brand. 

  • Digital Transformation

  • Shopify Implementation

  • Headless Commerce

  • Contentful Implementation

The Opportunity

Creating a more engaging experience that aligns with Hydrow's brand.

Hydrow is a unique rowing machine that has been designed with a deep understanding of human physiology, intrinsic and extrinsic motivation, and accessibility, making them a more effective piece of equipment. Hydrow was seeking a partner to help create a dynamic and engaging experience that conveyed their brand theme “Live Outdoor Reality”.

Hydrow was looking for a solution that would enable an engaging customer experience, improve conversions, and allow their team the ability to seamlessly manage the customer experience via the CMS. A headless approach with Shopify as the ecommerce platform and Contentful as the CMS solution was the best way to make this happen.

Our design and creative technology teams focused on the best way to fuse content and commerce to create an inspiration-driven shopping experience. This was executed through the use of vivid imagery, engaging videos, and smooth interactions across the website. One of the most notable experiences is the rower package configurator. This enables customers to order a rower package, membership, and warranty in one seamless process upon clicking order now.

Hydrow is thrilled with the launch of their site and improved customer experience. We look forward to future initiatives and assisting Hydrow with ongoing support and growth.