WTC&T and Microsoft Relaunch Xbox Design Lab


Chicago, IL and Redmond, WA — Wunderman Thompson Commerce & Technology and Microsoft have announced the global re-launch of Xbox Design Lab. Xbox Design Lab is an interactive experience that enables Xbox enthusiasts to create their own bespoke, personalized Xbox wireless controllers. The partnership is the latest initiative in the ongoing collaboration between Microsoft and WPP, the parent company of  Wunderman Thompson.

WTC&T collaborated closely with the Microsoft and Xbox teams in order to create an interactive commerce experience to connect with avid gamers across the globe. The Adobe Commerce-powered solution leverages best-in-class technologies, like the Spectrum 3D customizer, and the Digital River Commerce Connector, to enable a seamless global rollout. The relaunch of Xbox Design Lab brings an array of new customization options, and availability in 27 countries – with 11 new countries added – each localized for language and currency to deliver an optimal customer experience to Xbox fans everywhere. The relaunch also features a new social, sharing, and community gallery that enables customers to share their own designs with other Xbox fans, as well as leverage the designs as a starting point for their own creations. The teams worked together to provide a scalable solution that can evolve based on the brand’s future needs.

"Xbox Design Lab allows players across the globe the opportunity to express their personalities and opens up billions of possible combinations. Today, we have expanded that audience and the range of customization options and colors," said Will Tuttle, Xbox Wire Editor in Chief.

About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

About WPP
WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit

About Wunderman Thompson Commerce & Technology
Wunderman Thompson Commerce & Technology is an award-winning Agency, Consultancy, and Tech Company. In one. 

Check out the Xbox Design Lab.