Wunderman Thompson NA Creates Unified End-To-End Commerce Offering


Wunderman Thompson announced the launch of a new unified commerce offer in North America providing clients with unparalleled end-to-end capabilities. Specifically designed to better serve the wide ranging omnichannel needs of today’s brands and businesses, the result is a unique commerce offering that enables brands and businesses to be digital-first, future-ready, and equipped to inspire and engage their customers across every interaction.

The reimagined entity combines comprehensive capabilities that extend across owned and 3rd party commerce channels (including Amazon, and all major NA eRetailers) with deep expertise in B2B and D2C commerce. This will allow Wunderman Thompson to serve as a digital transformation change agent and deliver measurable outcomes to a wide range of businesses across industries and business models.

The new combined commerce offer in North America will sit under Wunderman Thompson Commerce & Technology, integrating diverse commerce specialists from Wunderman Thompson Technology and the Wunderman Thompson Commerce eRetail team to create a purpose-built experience, commerce, and technology offering, unlike any other. Furthering the Wunderman Thompson mission to inspire growth for ambitious brands, the combined offering aligns expertise across strategy and consulting, commerce experiences, commerce media, data insights, and technology enablement. This will open new growth opportunities for Wunderman Thompson’s impressive roster of world-class clients by equipping them to engage their customers throughout the entirety of buyer and shopper journeys. 

“Our clients are increasingly challenged to deliver tightly orchestrated, cohesive commerce experiences to their customers regardless of channel,” said Neil Stewart, global CEO at Wunderman Thompson Commerce. “Our new commerce offer is designed to help our clients engage and inspire their audiences at every stage of the customer lifecycle, from awareness to acquisition through brand affinity.”

“This is an incredible opportunity to bring together complementary capabilities with incredibly talented people to create something special, to deliver truly differentiated capabilities, which is exceptional in a market that is otherwise striving for parity,” said Adam Brown, COO at Gorilla Group, a Wunderman Thompson Company.